With a population now over 44,000 Lismore is the commercial and cultural hub of the Northern Rivers. Often referred to as the birthplace of ecotourism, the region contains nearly a third of New South Wales' forest reserves and has some of the most picturesque scenery in the state. There is so much to see and do when you stay in Lismore, such as walking the trails in World Heritage rainforests, visiting charming country villages, browsing colourful art and craft markets, picnic in the state forests, enjoy a show or dine at a quality restaurant. Visitors can also go hiking, biking or 4 Wheel Driving through spectacular natural scenery in the hinterland near Lismore. There is organic produce at the weekend markets and a fully-certified organic market every Tuesday morning in Lismore.